MAIN DIRECTIONS OF DEVELOPMENT OF CONFECTIONARY PRODUCTS EXPORT IN RUSSIA 

Sal'nikova Ol'ga Vladimirovna, Senior lecturer, sub-department of economic theory and international relations, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: sova_newm@mail.ru
Rozhkova Liliya Valer'evna, Doctor of sociological sciences, head of the sub-department of economic theory and international relations, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: mamaeva_lv@mail.ru 

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10.21685/2309-2874-2018-1-7 

Background. The confectionery industry today is one of the locomotives of Russian exports. In the conditions of anti-Russian sanctions, the development of this industry is a key issue, which is determined by needs of expanding the sales markets for confectionery products. The purpose of the study is to analyze state, main directions and trends in development of exports of confectionery products.
Materials and methods. The implementation of research goals was achieved on the basis of study of statistical data on dynamics of confectionery products export, research materials of the Confectionery Market Research Center. The research
methodology is based on system approach.
Results. Analysis of the current state of confectionery industry and markets for confectionery products, including new markets - China, Mongolia was conducted. Directions for the development of Russian confectionary industry enterprises are suggested.
Conclusions. In recent years, export of confectionery products has been growing dynamically. The main buyers of Russian-made sweets are countries of the near abroad. The widest geography of supplies was noted for chocolate products. Among the new markets for Russian players in the confectionery market are China, Mongolia. The main problems that reduce the attractiveness of confectionery industry products are singled out. 

confectionary industry, confectionery products, export, Russia, China, Mongolia, CIS countries 

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